Meta Platforms Incas announced a new monetisation feature that promises substantial earnings for creators based in Nigeria on Facebook and Instagram.
According to a statement from the social media company, the two features will enable creators to earn money for crafting original videos and cultivating community.
The statement said:
Meta noted that to use either product, creators must pass and remain compliant with Facebook’s Partner Monetization Policies and Content Monetization Policies, and they must be at least 18 years old.
Additionally, for in-stream ads, Meta said creators must meet certain eligibility requirements, such as having a minimum of 5,000 followers.
According to Meta, in-stream ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
The company explained:
It added that ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original Reels while entertaining fans.
Here is a breakdown of how the content revenue will work.
Ad Revenue Sharing Model:
Creators earn a percentage of the revenue generated from ads displayed alongside their content.
The percentage varies based on content engagement, audience demographics, and ad bids.
Fans can reward creators with virtual gifts called Stars.
These stars can be converted into real money by the creators.
Facebook’s algorithms and ad formats change over time, affecting the payment structure.
The exact earnings per thousand views (CPM) are constantly evolving and difficult to pinpoint.
Advertiser Demand: Higher demand for ad placements in a specific niche or audience increases the CPM.
Audience Engagement: High engagement metrics (likes, comments, shares) attract more advertisers, leading to higher CPMs.
Creator’s Location and Niche: Creators in developed countries or popular niches typically earn higher CPMs compared to those in developing countries or less popular niches.
